The Power of Persuasion: How We're Bought and Sold

There’s a sucker born every minute–don’t let it be you! Learn how to ward off even the best predators with the secrets revealed in The Power of Persuasion When it comes to persuasion, there are three universal truths: You’re more susceptible to it than you think; The most effective persuaders are the least obvious; and Whether they’re selling cars or religion, professional persuaders all follow the same principles of psychology. Stop falling prey to their ploys. The Power of Persuasion looks behind the curtain of shilling and pitch to reveal the many methods of seduction used to pull your strings and push your buttons every day.

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